First dating apps campaign checklist

A first dating apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing in the actual city you claim to cover, not a waitlist with a skyline photo actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 24-36, already bounced off Hinge prompts they recycled and a Bumble match they never messaged, watches ‘dating apps fried my brain’ and leftover-Hinge-prompt videos on Sunday night.
Write the problem in their mouth: I am paying to see the same six faces I already left on read.
Write what they already quit: Hinge X, Bumble they opened only on weekends, and a friend’s setup they ghosted.
Write what they watch: dating-app burnout, ‘I paid for Hinge and got the same six people’, leftover prompts, small-city drought.
Write the reject: the 1M dating-coach who sells a $2k profile makeover and has never shipped an app.
Write adjacent so the phone does not smear: loneliness Sunday, not pickup or lookmaxxing.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone deleting Hinge, redownloading it four days later, and getting the same stack. Signal: the same leftover-prompt face two Sunday nights in a row.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #datingapp as a roster method.
Email. The contact is usually in a bio under ‘apply for coaching’; write that this is a paid post for an app, not a lead magnet. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Dating coaches quote makeover prices because that is the business.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A working signup in their city, not a ‘launching soon’ wall.
Tell them what to film: install, write one prompt, show the stack. If the stack is empty in their city, do not film yet. Do not ask them to film a thirst trap for your brand. Ask them to set up a prompt and stop.
Give each creator their own code. Unique App Store codes and signups in-city, not comments that say ‘so true’ under a burnout rant.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. One like on a looksmaxxing video and the phone will leave burnout content for weeks. No demo. No download guarantee. You approve every creator and every rate.

Burnout videos already have the audience; a smaller prompt-first app can be the ‘what I installed after I deleted Hinge’ beat.

First dating apps campaign checklist

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