First document scanner apps campaign checklist

A first document scanner apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a clean PDF, not a dashboard of OCR upsells actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 27-44, already bounced off CamScanner watermarks and a photos-album of crooked receipts, watches ‘I need this PDF in five minutes’ and landlord-document panic videos at a kitchen table.
Write the problem in their mouth: The free scan put a logo on the form I have to email in an hour.
Write what they already quit: CamScanner until the watermark, the iOS Notes scan they forget exists, and a photos album called ‘scans’ that is 400 screenshots.
Write what they watch: watermark rage, landlord-document panic, ‘the free scan put a logo on my tax form’, receipt-album shame.
Write the reject: the productivity guru scanning a fake ‘morning routine’ notebook for a sponsor.
Write adjacent so the phone does not smear: tax-time panic, landlord PDFs, not aesthetic stationery.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone emailing a tax form with a giant watermark across the SSN area. Signal: the same watermark-rage face two tax-adjacent evenings.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #scannerapp as a roster method.
Email. The contact is usually in a bio that is an Amazon office storefront; say this is a scanner-app post. Name a real video. Ask for the phone number.
If they won’t give a number, move on. WSH aesthetic creators quote brand-haul rates for a scanner they will never use.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A working scan they can email from the kitchen table.
Tell them what to film: scan the form, show a clean PDF, send it. No watermark. Do not ask them to scan a fake morning journal. Ask them to scan a real form and email it.
Give each creator their own code. Unique App Store codes, not a pretty notebook scan.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a stationery haul and you will leave the landlord-panic people. No demo. No download guarantee. You approve every creator and every rate.

Document-panic videos already have the audience; a clean PDF in five minutes is the only demo that matters.

First document scanner apps campaign checklist

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