How to launch a document scanner app influencer campaign

I launch a document scanner app influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 27-44, already bounced off CamScanner watermarks and a photos-album of crooked receipts, watches ‘I need this PDF in five minutes’ and landlord-document panic videos at a kitchen table. The free scan put a logo on the form I have to email in an hour. They already tried CamScanner until the watermark, the iOS Notes scan they forget exists, and a photos album called ‘scans’ that is 400 screenshots.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/document-scanners. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. The free scan put a logo on the form I have to email in an hour. What they watch: watermark rage, landlord-document panic, ‘the free scan put a logo on my tax form’, receipt-album shame. Adjacent: tax-time panic, landlord PDFs, not aesthetic stationery. Reject: the productivity guru scanning a fake ‘morning routine’ notebook for a sponsor. Do not ask them to scan a fake morning journal. Ask them to scan a real form and email it.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is a clean PDF, not a dashboard of OCR upsells. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a scan-to-PDF that is not 17 upsells, or a receipt grab that files itself. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone emailing a tax form with a giant watermark across the SSN area. Signal: the same watermark-rage face two tax-adjacent evenings.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a stationery haul and you will leave the landlord-panic people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a bio that is an Amazon office storefront; say this is a scanner-app post. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a scan-to-PDF that is not 17 upsells, or a receipt grab that files itself does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. WSH aesthetic creators quote brand-haul rates for a scanner they will never use. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a pretty notebook scan.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A working scan they can email from the kitchen table. Scan the form, show a clean PDF, send it. No watermark.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.