How to write a DTC supplement brand creator brief

A DTC supplement brand creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: the client’s customer is US English, 25-40, already bounced off a tub they tasted once and a stack a YouTuber sold them, watches ‘my supplement graveyard’ and ‘this tub tastes like chalk’ videos at the kitchen sink.

Problem in their mouth: I own a cabinet of almost-full tubs I will not finish.

Already tried: a YouTuber stack, a tub under the sink, and a powder they used for a week.

Watch: supplement graveyard, chalk-taste, ‘the YouTuber stack’, tubs-under-the-sink.

Reject: the gym influencer whose whole grid is a storefront of 12 tubs.

Adjacent: graveyard tubs, chalk taste, not medical claims and not before-after bodies.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live magnesium drink mix they already see at Whole Foods, or a protein the client actually has in stock. The client’s live product, in stock, no disease claims on the page.

CTA: Mix it, taste it, drop the code. No outcomes.

Forbid: Do not ask them to claim sleep, muscle, or a cure. Ask them to mix it and say if they will finish the tub. No medical claims. No fake “not sponsored” energy when you paid them.

The mix in a real glass, not a lab coat. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #supplements. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone opening a cabinet of half-used tubs.

Graveyard videos already have the audience; a mix that tastes like something they will finish is the only honest demo. No cure language.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for DTC supplement brands