How to find DTC supplement brands TikTok creators

I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for DTC supplement brands creators. I try to put myself in the shoes of your client’s customer: the client’s customer is US English, 25-40, already bounced off a tub they tasted once and a stack a YouTuber sold them, watches ‘my supplement graveyard’ and ‘this tub tastes like chalk’ videos at the kitchen sink. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.

I do not open #supplements and call the spreadsheet research.

They watch supplement graveyard, chalk-taste, ‘the YouTuber stack’, tubs-under-the-sink. They already tried a YouTuber stack, a tub under the sink, and a powder they used for a week. Adjacent is graveyard tubs, chalk taste, not medical claims and not before-after bodies. Skip the gym influencer whose whole grid is a storefront of 12 tubs.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

What keeps showing up in this feed

The same graveyard-cabinet face two sink nights. The example I want in my head: someone opening a cabinet of half-used tubs.

Graveyard videos already have the audience; a mix that tastes like something they will finish is the only honest demo. No cure language.

Doing this by hand is kind of soul-crushing. Like a before-after body video and you will get talent you cannot run claims with. That is why I automated the scrolling. Scout is $1,500/month for the list.

The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.

Reject list, written down

Write the reject before you scroll: the gym influencer whose whole grid is a storefront of 12 tubs. Also skip anyone whose last dozen posts are collab ads and who has never talked about supplement graveyard, chalk-taste, ‘the YouTuber stack’, tubs-under-the-sink.

If they only exist under #supplements, they wanted brands to find them. That is not who is being served to your client’s customer tonight.

50k floor

I want roughly 50k average views because the economics will not work otherwise. Storefront influencers quote supplement-haul rates. $700 a post for 1k views is a money sink.

If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.

Where JumpTrend sits

Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.

Money page: jumptrend.co/for/dtc-supplements.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for DTC supplement brands