How to launch a DTC supplement brand influencer campaign

I launch a DTC supplement brand influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: the client’s customer is US English, 25-40, already bounced off a tub they tasted once and a stack a YouTuber sold them, watches ‘my supplement graveyard’ and ‘this tub tastes like chalk’ videos at the kitchen sink. I own a cabinet of almost-full tubs I will not finish. They already tried a YouTuber stack, a tub under the sink, and a powder they used for a week.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/dtc-supplements. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write your client’s customer. I own a cabinet of almost-full tubs I will not finish. What they watch: supplement graveyard, chalk-taste, ‘the YouTuber stack’, tubs-under-the-sink. Adjacent: graveyard tubs, chalk taste, not medical claims and not before-after bodies. Reject: the gym influencer whose whole grid is a storefront of 12 tubs. Do not ask them to claim sleep, muscle, or a cure. Ask them to mix it and say if they will finish the tub.

Steal the shape at jumptrend.co/brief. The client’s live product, in stock, no disease claims on the page. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a live magnesium drink mix they already see at Whole Foods, or a protein the client actually has in stock. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone opening a cabinet of half-used tubs. Signal: the same graveyard-cabinet face two sink nights.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a before-after body video and you will get talent you cannot run claims with. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a bio that is not a 12-tub storefront. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a live magnesium drink mix they already see at Whole Foods, or a protein the client actually has in stock does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Storefront influencers quote supplement-haul rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure codes on a live in-stock SKU separately. Views are not UA. Unique codes, not a body transformation you cannot claim.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. The mix in a real glass, not a lab coat. Mix it, taste it, drop the code. No outcomes.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.