First espresso logging apps campaign checklist

A first espresso logging apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is grind, time, and a note, not a social feed actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 26-42, already bounced off a Home-Barista spreadsheet and a notes app of grams, watches ‘I cannot remember yesterday’s grind’ and 6am-shot videos at a machine.
Write the problem in their mouth: Yesterday’s grind is in a spreadsheet in the other room and this shot is already sour.
Write what they already quit: a Home-Barista spreadsheet, a notes app of grams, and a paper card on the hopper they spilled on.
Write what they watch: forgotten-grind, 6am-shots, sour-shot-rage, ‘the spreadsheet is in the other room’.
Write the reject: the 500k espresso-influencer whose machine is a $4k brand trip.
Write adjacent so the phone does not smear: 6am sour shots, forgotten grind, not $4k machine flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone pulling a sour shot because yesterday’s grind was in a spreadsheet they did not open. Signal: the same 6am-sour face two mornings.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #espresso as a roster method.
Email. The contact is usually in a small home-machine bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Espresso influencers quote machine-haul rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
Log a shot with one wet hand at the machine.
Tell them what to film: pull, log grind with one hand, drop the code. Do not ask for a machine unboxing. Ask them to log a shot with one wet hand.
Give each creator their own code. Unique App Store codes, not a machine tour.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a $4k unboxing and you will leave the 6am sour-shot people. No demo. No download guarantee. You approve every creator and every rate.

Forgotten-grind rants already have the audience; a one-hand log at the machine is the product.

First espresso logging apps campaign checklist

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