Niche
How to find espresso logging apps TikTok creators
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for espresso logging apps creators. I try to put myself in the shoes of the person who would download this: US English, 26-42, already bounced off a Home-Barista spreadsheet and a notes app of grams, watches ‘I cannot remember yesterday’s grind’ and 6am-shot videos at a machine. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.
I do not open #espresso and call the spreadsheet research.
They watch forgotten-grind, 6am-shots, sour-shot-rage, ‘the spreadsheet is in the other room’. They already tried a Home-Barista spreadsheet, a notes app of grams, and a paper card on the hopper they spilled on. Adjacent is 6am sour shots, forgotten grind, not $4k machine flex. Skip the 500k espresso-influencer whose machine is a $4k brand trip.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
What keeps showing up in this feed
The same 6am-sour face two mornings. The example I want in my head: someone pulling a sour shot because yesterday’s grind was in a spreadsheet they did not open.
Forgotten-grind rants already have the audience; a one-hand log at the machine is the product.
Doing this by hand is kind of soul-crushing. Like a $4k unboxing and you will leave the 6am sour-shot people. That is why I automated the scrolling. Scout is $1,500/month for the list.
The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.
Reject list, written down
Write the reject before you scroll: the 500k espresso-influencer whose machine is a $4k brand trip. Also skip anyone whose last dozen posts are collab ads and who has never talked about forgotten-grind, 6am-shots, sour-shot-rage, ‘the spreadsheet is in the other room’.
If they only exist under #espresso, they wanted brands to find them. That is not who is being served to the person who would download this tonight.
50k floor
I want roughly 50k average views because the economics will not work otherwise. Espresso influencers quote machine-haul rates. $700 a post for 1k views is a money sink.
If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.
Where JumpTrend sits
Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.
Money page: jumptrend.co/for/espresso-logs.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for espresso logging apps