How to launch an espresso logging app influencer campaign

I launch an espresso logging app influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 26-42, already bounced off a Home-Barista spreadsheet and a notes app of grams, watches ‘I cannot remember yesterday’s grind’ and 6am-shot videos at a machine. Yesterday’s grind is in a spreadsheet in the other room and this shot is already sour. They already tried a Home-Barista spreadsheet, a notes app of grams, and a paper card on the hopper they spilled on.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/espresso-logs. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. Yesterday’s grind is in a spreadsheet in the other room and this shot is already sour. What they watch: forgotten-grind, 6am-shots, sour-shot-rage, ‘the spreadsheet is in the other room’. Adjacent: 6am sour shots, forgotten grind, not $4k machine flex. Reject: the 500k espresso-influencer whose machine is a $4k brand trip. Do not ask for a machine unboxing. Ask them to log a shot with one wet hand.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is grind, time, and a note, not a social feed. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a shot log that is not a forum post, or a grind note they can write with one wet hand. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone pulling a sour shot because yesterday’s grind was in a spreadsheet they did not open. Signal: the same 6am-sour face two mornings.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a $4k unboxing and you will leave the 6am sour-shot people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small home-machine bio. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a shot log that is not a forum post, or a grind note they can write with one wet hand does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Espresso influencers quote machine-haul rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a machine tour.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. Log a shot with one wet hand at the machine. Pull, log grind with one hand, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.