First family chore apps campaign checklist

A first family chore apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing sold to parents, no child-directed creative, no under-13 targeting actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English parent, 32-45, already bounced off a paper chore chart that became wallpaper and an allowance spreadsheet, watches ‘I am the household manager and I am tired’ and Saturday-morning-fight videos after the kids are in bed.
Write the problem in their mouth: I am still the one who remembers the backpack, the chart is just fridge art.
Write what they already quit: a paper chart on the fridge, an allowance app the kids ignored, and a family Google Doc nobody opened.
Write what they watch: mental-load rants, Saturday-morning chore fights, ‘the chart is wallpaper’, allowance-app regrets.
Write the reject: the family-vlog account that turns chores into a sponsored breakfast cereal.
Write adjacent so the phone does not smear: mental load, Saturday fights, not toy unboxings and not ads to children.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: a parent pointing at a faded fridge chart while a backpack sits unpacked. Signal: the same after-bedtime mental-load face two weeknights in a row.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #chorechart as a roster method.
Email. The contact is usually in a parent-creator bio that is clearly an adult; skip anything that looks like a kid account. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Family vloggers quote brand-haul rates and will put a child on camera. Move on.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A working board the parent can set up after bedtime.
Tell them what to film: parent opens the board, assigns Saturday, closes it. Kids are not the audience and not the talent. Do not ask a child to perform. Ask the parent to set up Saturday’s list on their phone.
Give each creator their own code. Unique App Store codes on the parent’s download, not a kid saying the brand on camera.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. If you linger on toy unboxings you will get a child audience you cannot buy. No demo. No download guarantee. You approve every creator and every rate.

Mental-load rants already have the parent audience; a board they run from their phone after bedtime is the product, and you do not target the child.

First family chore apps campaign checklist

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