How to launch a family chore app influencer campaign

I launch a family chore app influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English parent, 32-45, already bounced off a paper chore chart that became wallpaper and an allowance spreadsheet, watches ‘I am the household manager and I am tired’ and Saturday-morning-fight videos after the kids are in bed. I am still the one who remembers the backpack, the chart is just fridge art. They already tried a paper chart on the fridge, an allowance app the kids ignored, and a family Google Doc nobody opened.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/family-chore-apps. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. I am still the one who remembers the backpack, the chart is just fridge art. What they watch: mental-load rants, Saturday-morning chore fights, ‘the chart is wallpaper’, allowance-app regrets. Adjacent: mental load, Saturday fights, not toy unboxings and not ads to children. Reject: the family-vlog account that turns chores into a sponsored breakfast cereal. Do not ask a child to perform. Ask the parent to set up Saturday’s list on their phone.

Steal the shape at jumptrend.co/brief. A live listing sold to parents, no child-directed creative, no under-13 targeting. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a chore board parents run from their own phones, or a Saturday list that is not a sticker war. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: a parent pointing at a faded fridge chart while a backpack sits unpacked. Signal: the same after-bedtime mental-load face two weeknights in a row.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

If you linger on toy unboxings you will get a child audience you cannot buy. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a parent-creator bio that is clearly an adult; skip anything that looks like a kid account. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a chore board parents run from their own phones, or a Saturday list that is not a sticker war does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Family vloggers quote brand-haul rates and will put a child on camera. Move on. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs by the parent, unique custom code separately. Views are not UA. Unique App Store codes on the parent’s download, not a kid saying the brand on camera.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A working board the parent can set up after bedtime. Parent opens the board, assigns Saturday, closes it. Kids are not the audience and not the talent.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.