How to write a fantasy sports app creator brief

A fantasy sports app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 23-38, already bounced off ESPN’s clunky waiver flow and a Discord league that still uses screenshots, watches ‘my commissioner is asleep on waivers’ and draft-board-panic videos on a Tuesday night.

Problem in their mouth: The league lives on screenshots in Discord because the app still cannot do a clean waiver.

Already tried: ESPN fantasy they complain about every Tuesday, Sleeper they like but their league will not move, and a spreadsheet commissioner tool that broke.

Watch: commissioner rants, waiver-wire panic, ‘ESPN still looks like 2014’, draft-board chaos.

Reject: the DFS sharp selling picks whose content is indistinguishable from gambling ads.

Adjacent: commissioner pain, Tuesday waivers, not sportsbook locks.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a draft helper that is not a gambling push, or a waiver tool that does not bury the league in ads. A live listing for a fantasy commissioner tool, not a sportsbook.

CTA: Open waivers, process them, show Discord going quiet. That is the win.

Forbid: Do not ask them to post locks or imply betting. Ask them to run a waiver. No medical claims. No fake “not sponsored” energy when you paid them.

A working mock draft or waiver they can tap on a Tuesday. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #fantasyfootball. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone missing a waiver because ESPN hid the button under three menus.

Commissioner rants already have the audience; a waiver flow a sleepy commish can run is the product.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for fantasy sports apps