Niche
How to find fantasy sports apps Instagram creators
I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.
The person: US English, 23-38, already bounced off ESPN’s clunky waiver flow and a Discord league that still uses screenshots, watches ‘my commissioner is asleep on waivers’ and draft-board-panic videos on a Tuesday night. They watch commissioner rants, waiver-wire panic, ‘ESPN still looks like 2014’, draft-board chaos. They already tried ESPN fantasy they complain about every Tuesday, Sleeper they like but their league will not move, and a spreadsheet commissioner tool that broke. Skip the DFS sharp selling picks whose content is indistinguishable from gambling ads.
Instagram is DFS graphics; TikTok Tuesday night is the commish rant. Email the commish.
What I actually do on Instagram
Fresh account. Real phones. I try to put myself in the shoes of the person who would download this. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
Example I want to see: someone missing a waiver because ESPN hid the button under three menus. Signal: the same Tuesday-night commish face two weeks in a row.
I prefer email. The contact is usually in a bio that is a league Discord or a newsletter, not a picks storefront. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.
Reels vs FYP
TikTok’s For You is a night session for commissioner rants, waiver-wire panic, ‘ESPN still looks like 2014’, draft-board chaos. Instagram still has a grid, a bio, and a Shop sticker. Instagram is DFS graphics; TikTok Tuesday night is the commish rant. Email the commish.
Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
One like on a locks account and the phone will leave commissioner content. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.
The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/fantasy-sports-apps.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for fantasy sports apps