First film camera companion apps campaign checklist

A first film camera companion apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is roll, ISO, and a date, not a social feed actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 22-36, already bounced off a Notes app of roll IDs and a light meter they cannot find in a bag, watches ‘I lost the roll notes’ and lab-drop videos at a counter.
Write the problem in their mouth: I am at the lab and I cannot tell them the ISO because it is in a note from three Saturdays ago.
Write what they already quit: a Notes graveyard of roll IDs, a meter they cannot find in a bag, and the camera’s tiny window they misread.
Write what they watch: lost-roll-notes, lab-drop, ‘what ISO was this’, bag-meter-hunt.
Write the reject: the 600k film-influencer whose grid is a Leica brand trip.
Write adjacent so the phone does not smear: lab counters, lost notes, not Leica flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone at a lab unable to say what ISO the roll was. Signal: the same lab-counter face two drop-offs.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #filmisnotdead as a roster method.
Email. The contact is usually in a small lab-drop bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Film influencers quote camera-haul rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
Log a roll when they load the camera.
Tell them what to film: log ISO at load, read it at the lab, drop the code. Do not ask for a Leica unboxing. Ask them to log a roll at load and read it at the lab.
Give each creator their own code. Unique App Store codes, not a Leica still.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a Leica trip and you will leave the lab-counter people. No demo. No download guarantee. You approve every creator and every rate.

Lost-roll-note rants already have the audience; a log they can write when they load the camera is the product.

First film camera companion apps campaign checklist

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