First fountain pen journal apps campaign checklist

A first fountain pen journal apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is an ink name and a bottle, not a shop actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 26-48, already bounced off a spreadsheet of inks and a Reddit comment they cannot find, watches I bought a duplicate ink and shop-counter videos.
Write the problem in their mouth: I am at the counter and I cannot remember if I already own this blue.
Write what they already quit: a spreadsheet of inks, a Reddit comment they cannot find, and photos of bottles they cannot search.
Write what they watch: duplicate-ink, shop-counter, spreadsheet-graveyard, I cannot remember this blue.
Write the reject: the 300k pen-influencer whose grid is a weekly luxury unboxing.
Write adjacent so the phone does not smear: shop counters, duplicate bottles, not luxury-flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone buying a duplicate blue because the spreadsheet is at home. Signal: the same shop-counter face two Saturdays.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip fountainpen tag as a roster method.
Email. The contact is usually in a small ink-journal bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Pen influencers quote luxury-haul rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
Add a bottle at a shop counter.
Tell them what to film: open the bottle list at a counter, skip the duplicate, drop the code. Do not ask for a luxury unboxing. Ask them to check a bottle at a counter.
Give each creator their own code. Unique App Store codes, not a luxury clip.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a luxury unboxing and you will leave the duplicate-blue people. No demo. No download guarantee. You approve every creator and every rate.

Duplicate-ink rants already have the audience; a bottle list they can open at a counter is the product.

First fountain pen journal apps campaign checklist

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