How to launch a fountain pen journal app influencer campaign

I launch a fountain pen journal app influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 26-48, already bounced off a spreadsheet of inks and a Reddit comment they cannot find, watches I bought a duplicate ink and shop-counter videos. I am at the counter and I cannot remember if I already own this blue. They already tried a spreadsheet of inks, a Reddit comment they cannot find, and photos of bottles they cannot search.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/fountain-pen-logs. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. I am at the counter and I cannot remember if I already own this blue. What they watch: duplicate-ink, shop-counter, spreadsheet-graveyard, I cannot remember this blue. Adjacent: shop counters, duplicate bottles, not luxury-flex. Reject: the 300k pen-influencer whose grid is a weekly luxury unboxing. Do not ask for a luxury unboxing. Ask them to check a bottle at a counter.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is an ink name and a bottle, not a shop. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like an ink log that is not a spreadsheet of SKUs, or a bottle list they can open at a shop counter. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone buying a duplicate blue because the spreadsheet is at home. Signal: the same shop-counter face two Saturdays.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a luxury unboxing and you will leave the duplicate-blue people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small ink-journal bio. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what an ink log that is not a spreadsheet of SKUs, or a bottle list they can open at a shop counter does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Pen influencers quote luxury-haul rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a luxury clip.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. Add a bottle at a shop counter. Open the bottle list at a counter, skip the duplicate, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.