Niche
Gambling-quit apps vs a creator marketplace
A creator marketplace is a real product. It is a catalog of people who signed up to get deals. I still want the people the algorithm is already pushing to the person who would download this this week.
In gambling-quit apps: marketplaces mix this with sports betting talent who will not post a quit app.
The person: US English, 26-42, already bounced off site-blocking browser extensions and a paper calendar of X marks, watches ‘I lost rent on DraftKings’ and sports-bet-shame videos after a game ends. Example: someone showing the push notification from a sportsbook ten minutes after they self-excluded. Skip the sports-picks creator who is still posting locks tonight.
How I actually work without the catalog
Marketplaces are good when you need a body in a niche and you can live with applicants. They are fast. They are public. Your client or your competitor can buy a version of the same list.
I scroll Instagram, TikTok, and YouTube as that person on real phones. Scout is $1,500/month for that list. Outreach is $2,500 if contacting should not be your job. Dealmaker is $5,000 if the yes should not live in DMs. Creator fees extra. No demo. No download guarantee.
Quit content already has the audience; you need the people who talk about the slip, not the people selling picks.
When to use which
Use a marketplace if you need a 200-person CRM for a store catalog. Use a feed session if you shipped a blocker that sits in Screen Time, not a pep-talk journal, or a day-counter that does not moralize a slip and you need names this week from the people already in the room.
Recovery coaches quote course prices for a single story post. I want roughly 50k average views. Below that, $700 a post for 1k views is a money sink. A Minimum View Guarantee on a call is how I keep the deal honest. Example: $2000 / 4 posts / 1M views. Over email you just get the first number.
If you do this right, ie at scale, you will have many other creators to choose from.
Money page: jumptrend.co/for/gambling-quit-apps. Campaigns: jumptrend.co/campaigns.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for gambling-quit apps