First gel nail stickers campaign checklist

A first gel nail stickers campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live set in stock actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 20-34, already bounced off a salon wait and a sticker set that peeled on day two, watches ‘these peeled in the shower’ and Sunday-nail videos at a kitchen table.
Write the problem in their mouth: They were cute in the pack and they were in the shower drain on Tuesday.
Write what they already quit: a set that peeled in the shower, a salon they cannot afford this month, and press-ons that popped on a commute.
Write what they watch: peeled-in-shower, salon-price-rage, Sunday-kitchen-table, ‘they looked cute in the pack’.
Write the reject: the 1.5M nail-art account that will not use a sticker.
Write adjacent so the phone does not smear: Sunday table, shower peel, not salon-level nail art flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone showing a sticker half-off after a shower. Signal: the same shower-peel face two Tuesdays.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #nailstickers as a roster method.
Email. The contact is usually in a small Sunday-nail bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Nail-art accounts quote salon-content rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
The set on real nails, not a display hand.
Tell them what to film: apply Sunday, shower Tuesday, show they stayed, drop the code. Do not ask for a 10-set haul. Ask them to shower on day two and show the nail.
Give each creator their own code. Unique codes, not a 10-set haul.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like salon nail art and you will leave the kitchen-table people. No demo. No download guarantee. You approve every creator and every rate.

Peel rants already have the audience; a live print that survives a shower is the demo.

First gel nail stickers campaign checklist

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