First gold vermeil jewelry campaign checklist

A first gold vermeil jewelry campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live vermeil SKU in stock, metal named on the page actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 22-34, already bounced off a plated piece that went green and a mall gold they cannot afford, watches ‘this plating went green’ and shower-test videos at the bathroom sink.
Write the problem in their mouth: It was gold in the video and it was green on me after a week.
Write what they already quit: plated that went green, mall gold they cannot afford, and a TikTok Shop mystery hoop.
Write what they watch: green-plating, shower-tests, ‘mall gold is a joke for this price’, stacking-fails.
Write the reject: the 2M jewelry try-on who is paid by five shops this week.
Write adjacent so the phone does not smear: green-plating, shower test, not diamond-flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone showing a green wrist after a plated bracelet. Signal: the same green-wrist face two sink videos.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #goldjewelry as a roster method.
Email. The contact is usually in a small stack-account bio with few other shops this month. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Try-on accounts quote jewelry-haul rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
The piece on a real wrist, not a display bust.
Tell them what to film: wear the live piece, shower-test, drop the code. Name the metal. Do not ask for a 20-piece stack. Ask them to shower-test the one live SKU.
Give each creator their own code. Unique codes, not a 20-piece stack.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a diamond-flex and you will leave the green-wrist people. No demo. No download guarantee. You approve every creator and every rate.

Green-plating rants already have the audience; a live vermeil piece with a real SKU is the demo.

First gold vermeil jewelry campaign checklist

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