How to launch a gold vermeil piece influencer campaign

I launch a gold vermeil piece influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 22-34, already bounced off a plated piece that went green and a mall gold they cannot afford, watches ‘this plating went green’ and shower-test videos at the bathroom sink. It was gold in the video and it was green on me after a week. They already tried plated that went green, mall gold they cannot afford, and a TikTok Shop mystery hoop.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/gold-vermeil-jewelry. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would buy this SKU. It was gold in the video and it was green on me after a week. What they watch: green-plating, shower-tests, ‘mall gold is a joke for this price’, stacking-fails. Adjacent: green-plating, shower test, not diamond-flex. Reject: the 2M jewelry try-on who is paid by five shops this week. Do not ask for a 20-piece stack. Ask them to shower-test the one live SKU.

Steal the shape at jumptrend.co/brief. A live vermeil SKU in stock, metal named on the page. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a live tennis bracelet in stock, or a pair of hoops the PDP still sells. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone showing a green wrist after a plated bracelet. Signal: the same green-wrist face two sink videos.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a diamond-flex and you will leave the green-wrist people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small stack-account bio with few other shops this month. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a live tennis bracelet in stock, or a pair of hoops the PDP still sells does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Try-on accounts quote jewelry-haul rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure Shop or site codes on a live piece separately. Views are not UA. Unique codes, not a 20-piece stack.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. The piece on a real wrist, not a display bust. Wear the live piece, shower-test, drop the code. Name the metal.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.