Niche
How to find habit apps Instagram creators
I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.
The person: US English, 22-34, already bounced off Habitica and Streaks, watches ADHD morning-routine and ‘I deleted my habit app’ videos after 10pm. They watch ADHD morning routines, ‘I deleted my habit app’, shame-about-streaks. They already tried Habitica, Streaks, and a paper journal they abandoned. Skip the 40k productivity guru whose last 12 posts are collab ads.
Reels confessionals sit in a grid you can mine from the bio; the TikTok FYP of ‘I deleted my habit app’ is a different room after 10pm.
What I actually do on Instagram
Fresh account. Real phones. I try to put myself in the shoes of the person who would download this. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
Example I want to see: someone showing the streak freeze that ruined their week. Signal: the same deleted-app confessional face three times in twenty minutes.
I prefer email. The contact is usually in a link-in-bio to a Gumroad morning PDF, rarely a media kit. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.
Reels vs FYP
TikTok’s For You is a night session for ADHD morning routines, ‘I deleted my habit app’, shame-about-streaks. Instagram still has a grid, a bio, and a Shop sticker. Reels confessionals sit in a grid you can mine from the bio; the TikTok FYP of ‘I deleted my habit app’ is a different room after 10pm.
Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
You will spend three nights in ADHD morning-routine videos and contaminate your personal For You with shame content. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.
The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/habit-apps.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for habit apps