How to find home scent brands Instagram creators

I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.

The person: the client’s customer is US English, 24-38, already bounced off a grocery vanilla they are bored of and a candle that sooted the wall, watches ‘this candle sooted my wall’ and Sunday-reset-scent videos while they clean. They watch soot-on-wall, Sunday-reset, ‘grocery vanilla is sad’, throw-vs-looks. They already tried a grocery vanilla, a pretty candle that sooted, and a diffuser they never refilled. Skip the 1M lifestyle creator whose house is a set.

Instagram is beige rooms; TikTok during Sunday clean is the soot rant. Email the rant.

What I actually do on Instagram

Fresh account. Real phones. I try to put myself in the shoes of your client’s customer. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Example I want to see: someone pointing at a black crescent on the wall above a pretty jar. Signal: the same Sunday-reset face two weeks.

I prefer email. The contact is usually in a small apartment-reset bio, not a PR house. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.

Reels vs FYP

TikTok’s For You is a night session for soot-on-wall, Sunday-reset, ‘grocery vanilla is sad’, throw-vs-looks. Instagram still has a grid, a bio, and a Shop sticker. Instagram is beige rooms; TikTok during Sunday clean is the soot rant. Email the rant.

Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.

Like a mansion tour and you will leave the Sunday-reset apartment. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.

The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/home-scent.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for home scent brands