First homeschool planners campaign checklist

A first homeschool planners campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing sold to parents, no child-directed creative actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English parent, 30-45, already bounced off a paper planner that became a guilt object and a 40-tab spreadsheet, watches ‘the planner is making me cry’ and Sunday-lesson-panic videos after kids are in bed, no child-directed creative.
Write the problem in their mouth: The planner is a guilt object and Sunday is a second unpaid job.
Write what they already quit: a paper planner that became guilt, a 40-tab spreadsheet, and a curriculum company’s portal they hate.
Write what they watch: planner-guilt, Sunday-lesson-panic, 40-tab-spreadsheet, after-bedtime-planning.
Write the reject: the homeschool-influencer whose grid is a sponsored curriculum every week.
Write adjacent so the phone does not smear: Sunday panic, planner guilt, not kid-on-camera curriculum ads.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: a parent at a table of printables after bedtime, no child as talent. Signal: the same after-bedtime panic face two Sundays.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #homeschool as a roster method.
Email. The contact is usually in a clearly-adult parent-creator bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Curriculum influencers quote sponsor rates and will put kids on camera. Move on.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A week view the parent can fill after bedtime.
Tell them what to film: parent fills next week after bedtime, drop the code. Kids are not talent. Do not ask a child to perform. Ask the parent to fill next week’s list after bedtime.
Give each creator their own code. Unique App Store codes on the parent’s download.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. If you linger on kid content you will get accounts you cannot run. No demo. No download guarantee. You approve every creator and every rate.

Planner-guilt already has the parent audience; a week view they can run after bedtime is the product. Kids are not the audience and not the talent.

First homeschool planners campaign checklist

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