How to launch a homeschool planner influencer campaign

I launch a homeschool planner influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English parent, 30-45, already bounced off a paper planner that became a guilt object and a 40-tab spreadsheet, watches ‘the planner is making me cry’ and Sunday-lesson-panic videos after kids are in bed, no child-directed creative. The planner is a guilt object and Sunday is a second unpaid job. They already tried a paper planner that became guilt, a 40-tab spreadsheet, and a curriculum company’s portal they hate.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/homeschool-planners. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. The planner is a guilt object and Sunday is a second unpaid job. What they watch: planner-guilt, Sunday-lesson-panic, 40-tab-spreadsheet, after-bedtime-planning. Adjacent: Sunday panic, planner guilt, not kid-on-camera curriculum ads. Reject: the homeschool-influencer whose grid is a sponsored curriculum every week. Do not ask a child to perform. Ask the parent to fill next week’s list after bedtime.

Steal the shape at jumptrend.co/brief. A live listing sold to parents, no child-directed creative. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a week view a parent runs from their phone, or a lesson list that is not a 40-tab spreadsheet. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: a parent at a table of printables after bedtime, no child as talent. Signal: the same after-bedtime panic face two Sundays.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

If you linger on kid content you will get accounts you cannot run. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a clearly-adult parent-creator bio. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a week view a parent runs from their phone, or a lesson list that is not a 40-tab spreadsheet does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Curriculum influencers quote sponsor rates and will put kids on camera. Move on. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs by the parent, unique custom code separately. Views are not UA. Unique App Store codes on the parent’s download.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A week view the parent can fill after bedtime. Parent fills next week after bedtime, drop the code. Kids are not talent.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.