First houseplant logs campaign checklist

A first houseplant logs campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is one plant, one next water, not a social feed actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 22-36, already bounced off a watering app that yelled and a paper tape on pots they cannot read, watches ‘I killed another pothos’ and overwater-shame videos on a Sunday.
Write the problem in their mouth: I silenced the app because it yelled, and then I overwatered because I felt guilty.
Write what they already quit: a watering app that yelled, paper tape on pots, and a group chat that is just plant graves.
Write what they watch: killed-pothos, overwater-shame, ‘the app yelled at me’, Sunday-window-light.
Write the reject: the 800k plant-influencer whose apartment is a greenhouse brand trip.
Write adjacent so the phone does not smear: killed pothos, overwater, not greenhouse flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone holding a yellow pothos next to a reminder they silenced. Signal: the same yellow-pothos face two Sundays.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #houseplants as a roster method.
Email. The contact is usually in a small apartment-plant bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Plant influencers quote nursery-haul rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
Add one plant they can see from the window tonight.
Tell them what to film: add one plant, set a water, skip a week without a lecture, drop the code. Do not ask for a 12-plant haul. Ask them to log one pothos and skip a scold.
Give each creator their own code. Unique App Store codes, not a haul of 12 pots.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a greenhouse tour and you will leave the killed-pothos people. No demo. No download guarantee. You approve every creator and every rate.

Killed-pothos rants already have the audience; a reminder that does not shame a missed week is the product.

First houseplant logs campaign checklist

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