How to write a houseplant log creator brief

A houseplant log creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 22-36, already bounced off a watering app that yelled and a paper tape on pots they cannot read, watches ‘I killed another pothos’ and overwater-shame videos on a Sunday.

Problem in their mouth: I silenced the app because it yelled, and then I overwatered because I felt guilty.

Already tried: a watering app that yelled, paper tape on pots, and a group chat that is just plant graves.

Watch: killed-pothos, overwater-shame, ‘the app yelled at me’, Sunday-window-light.

Reject: the 800k plant-influencer whose apartment is a greenhouse brand trip.

Adjacent: killed pothos, overwater, not greenhouse flex.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a watering reminder that is not a social network, or a log that survives a missed week without shame. A live listing whose first screenshot is one plant, one next water, not a social feed.

CTA: Add one plant, set a water, skip a week without a lecture, drop the code.

Forbid: Do not ask for a 12-plant haul. Ask them to log one pothos and skip a scold. No medical claims. No fake “not sponsored” energy when you paid them.

Add one plant they can see from the window tonight. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #houseplants. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone holding a yellow pothos next to a reminder they silenced.

Killed-pothos rants already have the audience; a reminder that does not shame a missed week is the product.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for houseplant logs