Niche
How to find houseplant logs TikTok creators
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for houseplant logs creators. I try to put myself in the shoes of the person who would download this: US English, 22-36, already bounced off a watering app that yelled and a paper tape on pots they cannot read, watches ‘I killed another pothos’ and overwater-shame videos on a Sunday. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.
I do not open #houseplants and call the spreadsheet research.
They watch killed-pothos, overwater-shame, ‘the app yelled at me’, Sunday-window-light. They already tried a watering app that yelled, paper tape on pots, and a group chat that is just plant graves. Adjacent is killed pothos, overwater, not greenhouse flex. Skip the 800k plant-influencer whose apartment is a greenhouse brand trip.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
What keeps showing up in this feed
The same yellow-pothos face two Sundays. The example I want in my head: someone holding a yellow pothos next to a reminder they silenced.
Killed-pothos rants already have the audience; a reminder that does not shame a missed week is the product.
Doing this by hand is kind of soul-crushing. Like a greenhouse tour and you will leave the killed-pothos people. That is why I automated the scrolling. Scout is $1,500/month for the list.
The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.
Reject list, written down
Write the reject before you scroll: the 800k plant-influencer whose apartment is a greenhouse brand trip. Also skip anyone whose last dozen posts are collab ads and who has never talked about killed-pothos, overwater-shame, ‘the app yelled at me’, Sunday-window-light.
If they only exist under #houseplants, they wanted brands to find them. That is not who is being served to the person who would download this tonight.
50k floor
I want roughly 50k average views because the economics will not work otherwise. Plant influencers quote nursery-haul rates. $700 a post for 1k views is a money sink.
If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.
Where JumpTrend sits
Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.
Money page: jumptrend.co/for/houseplant-logs.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for houseplant logs