How to launch a houseplant log influencer campaign

I launch a houseplant log influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 22-36, already bounced off a watering app that yelled and a paper tape on pots they cannot read, watches ‘I killed another pothos’ and overwater-shame videos on a Sunday. I silenced the app because it yelled, and then I overwatered because I felt guilty. They already tried a watering app that yelled, paper tape on pots, and a group chat that is just plant graves.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/houseplant-logs. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. I silenced the app because it yelled, and then I overwatered because I felt guilty. What they watch: killed-pothos, overwater-shame, ‘the app yelled at me’, Sunday-window-light. Adjacent: killed pothos, overwater, not greenhouse flex. Reject: the 800k plant-influencer whose apartment is a greenhouse brand trip. Do not ask for a 12-plant haul. Ask them to log one pothos and skip a scold.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is one plant, one next water, not a social feed. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a watering reminder that is not a social network, or a log that survives a missed week without shame. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone holding a yellow pothos next to a reminder they silenced. Signal: the same yellow-pothos face two Sundays.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a greenhouse tour and you will leave the killed-pothos people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small apartment-plant bio. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a watering reminder that is not a social network, or a log that survives a missed week without shame does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Plant influencers quote nursery-haul rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a haul of 12 pots.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. Add one plant they can see from the window tonight. Add one plant, set a water, skip a week without a lecture, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.