First idle tycoon games campaign checklist

A first idle tycoon games campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live App Store listing whose first screenshot is the loop, not a cinematic trailer actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 16-28, already bounced off an idle that paywalled the loop and a tycoon that was ads every 20 seconds, watches ‘this idle is just ads’ and late-night-one-more-tap videos in bed.
Write the problem in their mouth: I wanted one more building and I got an ad, and then the loop was behind a paywall.
Write what they already quit: an idle that paywalled the loop, a tycoon that was ads, and a web idle they outgrew.
Write what they watch: ads-every-20-seconds, paywalled-loop, late-night-one-more-tap, ‘I lost the factory to a crash’.
Write the reject: the 1M mobile-gaming recapper whose last 20 videos are paid launches.
Write adjacent so the phone does not smear: bed taps, ad-rage, not PC-strategy lectures.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone tapping a factory and getting a 30-second ad before the next building. Signal: the same bed-tap face two nights.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #idlegame as a roster method.
Email. The contact is usually in a small mobile-gaming bio, not a recap network. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Launch recappers quote UA-agency rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A working first session they can finish in bed.
Tell them what to film: install, play the first loop, show an ad is not the loop. Drop the code. Do not ask them to quote a CPI or a ROAS. Ask them to play the first session.
Give each creator their own code. Unique App Store codes, not a vanity view or a fake CPI.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a PC-strategy video and you will leave the bed-tap people. No demo. No download guarantee. You approve every creator and every rate.

Ad-rage already has the audience; a live first-session loop they can play in bed is the demo. No fake CPI.

First idle tycoon games campaign checklist

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