Niche
How to find indie product analytics TikTok creators
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for indie product analytics creators. I try to put myself in the shoes of the person who would pay for this tool: US English indie hacker, 25-38, already bounced off GA4 and a Mixpanel they never instrumented, watches ‘GA4 is unusable’ and ‘I shipped and I have no idea who signed up’ videos after a launch night. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.
I do not open #buildinpublic and call the spreadsheet research.
They watch GA4 hate, ‘I shipped with no analytics’, Plausible-vs-Posthog arguments, launch-night refreshers. They already tried GA4 they cannot read, Mixpanel they never finished, and a CSV of Stripe they pasted into Notion. Adjacent is launch-night refresh, privacy-friendly pageviews, not enterprise CDP theater. Skip the growth Twitter thread-lord selling a $499 funnel course.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
What keeps showing up in this feed
The same GA4-hate face two launch nights in a row. The example I want in my head: someone clicking through GA4 for four minutes and still not knowing today’s signups.
GA4-hate already has the indie audience; a number they can read on a phone is the demo.
Doing this by hand is kind of soul-crushing. Like a VC-startup launch and you will leave the solo-snippet people. That is why I automated the scrolling. Scout is $1,500/month for the list.
The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.
Reject list, written down
Write the reject before you scroll: the growth Twitter thread-lord selling a $499 funnel course. Also skip anyone whose last dozen posts are collab ads and who has never talked about GA4 hate, ‘I shipped with no analytics’, Plausible-vs-Posthog arguments, launch-night refreshers.
If they only exist under #buildinpublic, they wanted brands to find them. That is not who is being served to the person who would pay for this tool tonight.
50k floor
I want roughly 50k average views because the economics will not work otherwise. Build-in-public accounts quote newsletter-sponsorship rates for a mention. $700 a post for 1k views is a money sink.
If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.
Where JumpTrend sits
Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.
Money page: jumptrend.co/for/indie-analytics.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for indie product analytics