How to launch an indie analytics tool influencer campaign

I launch an indie analytics tool influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English indie hacker, 25-38, already bounced off GA4 and a Mixpanel they never instrumented, watches ‘GA4 is unusable’ and ‘I shipped and I have no idea who signed up’ videos after a launch night. I shipped at 11pm and I still cannot tell you how many people signed up. They already tried GA4 they cannot read, Mixpanel they never finished, and a CSV of Stripe they pasted into Notion.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/indie-analytics. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would pay for this tool. I shipped at 11pm and I still cannot tell you how many people signed up. What they watch: GA4 hate, ‘I shipped with no analytics’, Plausible-vs-Posthog arguments, launch-night refreshers. Adjacent: launch-night refresh, privacy-friendly pageviews, not enterprise CDP theater. Reject: the growth Twitter thread-lord selling a $499 funnel course. Do not ask them to flash fake MRR. Ask them to paste the snippet and read today’s count.

Steal the shape at jumptrend.co/brief. A working project they can paste a snippet into tonight, not a sales call. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a privacy-friendly pageview that is not a Google Analytics maze, or a one-event funnel a solo founder will actually open. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone clicking through GA4 for four minutes and still not knowing today’s signups. Signal: the same GA4-hate face two launch nights in a row.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a VC-startup launch and you will leave the solo-snippet people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a bio that is just a first-name at gmail, or a tiny indie site contact page. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a privacy-friendly pageview that is not a Google Analytics maze, or a one-event funnel a solo founder will actually open does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Build-in-public accounts quote newsletter-sponsorship rates for a mention. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure signups to a live dashboard, unique link or code per creator separately. Views are not UA. Unique signup links, not a build-in-public screenshot of MRR you did not earn.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A public signup with a snippet, no demo call. Paste the snippet, refresh, read the number. If they needed a call, you are not indie-priced.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.