Indie product analytics vs a hashtag list

A hashtag list for indie product analytics is a vocabulary tool. It is not a roster. I still scroll as the person who would pay for this tool on a fresh account.

People tag #buildinpublic when they want brands to find them. That is a real behavior. It is also why the list looks public. Another shop emailed a version of it last Tuesday.

The person: US English indie hacker, 25-38, already bounced off GA4 and a Mixpanel they never instrumented, watches ‘GA4 is unusable’ and ‘I shipped and I have no idea who signed up’ videos after a launch night. They watch GA4 hate, ‘I shipped with no analytics’, Plausible-vs-Posthog arguments, launch-night refreshers. Example: someone clicking through GA4 for four minutes and still not knowing today’s signups. The same GA4-hate face two launch nights in a row.

How I actually use a tag, then ignore it

Hashtag search is cheap and fast. You will learn the words. You will also meet the growth Twitter thread-lord selling a $499 funnel course, because that is who buys the tag.

Then I switch to the feed. Fresh account. Real phones. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average views. Below that, $700 a post for 1k views is a money sink.

Like a VC-startup launch and you will leave the solo-snippet people. Scout is $1,500/month because some founders will still want the list without becoming a hashtag intern.

When a hashtag is enough

If you are learning that launch-night refresh, privacy-friendly pageviews, not enterprise CDP theater is next to GA4 hate, ‘I shipped with no analytics’, Plausible-vs-Posthog arguments, launch-night refreshers, a tag is enough. If you are about to spend talent money, it is not.

The tag is SaaS founders selling their own tools; they want a collab thread, not a paid post about yours.

I wrote the method at How we find creators by scrolling a real TikTok avatar. Money page: jumptrend.co/for/indie-analytics.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for indie product analytics