How to write an indie skincare brand creator brief

An indie skincare brand creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: the client’s customer is US English, 26-38, already bounced off The Ordinary they used like a chemistry set and a derm-ticket they cannot get, watches ‘I wrecked my barrier’ and ‘The Ordinary confused me’ videos at the bathroom mirror after 10pm.

Problem in their mouth: I built a 12-step from TikTok and now my face is angry at me.

Already tried: The Ordinary as a chemistry set, a dermatologist waitlist, and a Sephora haul they used twice.

Watch: barrier wreck, Ordinary-confusion, ‘I do not need another 12-step’, bathroom-mirror routines.

Reject: the 2M beauty creator whose last 30 posts are PR unboxings.

Adjacent: barrier repair talk, bathroom 10pm, not 12-step hauls.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live vitamin C serum in three sizes, or a barrier cream that is actually in stock. The client’s live product page with real inventory, not a coming-soon.

CTA: Show the live SKU, use it, drop the code. No cure language.

Forbid: Do not ask for a medical claim or a 12-step. Ask them to use the one live SKU. No medical claims. No fake “not sponsored” energy when you paid them.

The SKU in a mailer or a honest ‘I bought this’ if seeding lags; do not film an empty cart. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #skincare. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone holding eight Ordinary bottles and a red face.

Barrier-wreck videos already have the client’s audience; a simple live SKU can sit in that rant if you do not claim a cure.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for indie skincare brands