Niche
Measuring indie skincare brands creator installs
I do not measure an indie skincare brand influencer campaign by vanity views. A 12-step haul that buries the client’s one SKU.
What I actually want in the spreadsheet: unique codes on a live SKU, not a bathroom routine with no product in frame. The conversion I am willing to talk about is product page visits and codes on a live SKU, not a waitlist. I will not invent a CPI, a ROAS, or a customer who does not exist.
Promo codes are a floor
Give each creator their own code. Unique custom codes in App Store Connect or Play Console if this is an app, unique links or Shop codes if this is a SKU, unique signup links if this is SaaS. You will want this when you later try to decide repeat, Spark, or stop.
Codes are a floor, not payroll. Plenty of people will tap through and never type the string. Do not run a Product Hunt day on the same morning if you wanted isolation.
Views are a sourcing filter
I still want roughly 50k average views on the creator I am about to email. That is economics going in, not measurement coming out. Below that they quote $700 a post for 1k views. That’s a money sink.
A Minimum View Guarantee is a deal floor. Example: $2000 / 4 posts / 1M views. It is not UA. Product page visits and codes on a live SKU, not a waitlist.
What I will not put on a slide
No fake CPI. No invented ROAS. No “the campaign did 4.2x.” If you need paid social numbers, that is Ads Manager, a different invoice.
The client’s live product page with real inventory, not a coming-soon.
Skip the 2M beauty creator whose last 30 posts are PR unboxings. even if their views look pretty. Barrier-wreck videos already have the client’s audience; a simple live SKU can sit in that rant if you do not claim a cure.
No download guarantee. No demo. Talent extra. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for indie skincare brands