First insulated bottles campaign checklist

A first insulated bottles campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

1. Confirm a live bottle and lid in stock actually closes. Creators cannot fix packaging.
2. Write the avatar in a sentence: US English, 20-34, already bounced off a bottle that sweated a backpack and a Stanley they feel late to, watches ‘this bottle sweated my laptop’ and backpack-leak videos after a commute.
3. Write the problem in their mouth: It kept ice and it still ruined a sleeve.
4. Write what they already quit: a bottle that sweated a backpack, a Stanley they feel late to, and a cheap lid that leaked.
5. Write what they watch: backpack-sweat, laptop-leak, ‘I am late to the Stanley’, lid-fail.
6. Write the reject: the 2M Stanley-haul who will not talk about a laptop.
7. Write adjacent so the phone does not smear: laptop leak, commute backpack, not color-drop flex.
8. Put that sentence into the brief
9. Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone pulling a wet laptop sleeve out of a backpack. Signal: the same wet-sleeve face two commutes.
10. Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
11. Skip #stanley as a roster method.
12. Email. The contact is usually in a small commute-vlog bio. Name a real video. Ask for the phone number.
13. If they won’t give a number, move on. Stanley-haul accounts quote drop rates.
14. On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
15. Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
16. The bottle in a real backpack next to a laptop.
17. Tell them what to film: fill it, put it next to a laptop in a bag, commute, drop the code. Do not ask for a color collection. Ask them to commute with a laptop.
18. Give each creator their own code. Unique codes, not a color-flex.
19. Do not run a launch day on the same morning if you wanted isolation.
20. Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a color-drop and you will leave the laptop-sleeve people. No demo. No download guarantee. You approve every creator and every rate.

Laptop-leak rants already have the audience; a live lid that does not sweat a commute is the demo.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for insulated bottles