Niche

How to find insulated bottles TikTok creators

Creator-powered user acquisition

I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for insulated bottles creators. I try to put myself in the shoes of the person who would buy this SKU: US English, 20-34, already bounced off a bottle that sweated a backpack and a Stanley they feel late to, watches ‘this bottle sweated my laptop’ and backpack-leak videos after a commute. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.

I do not open #stanley and call the spreadsheet research.

They watch backpack-sweat, laptop-leak, ‘I am late to the Stanley’, lid-fail. They already tried a bottle that sweated a backpack, a Stanley they feel late to, and a cheap lid that leaked. Adjacent is laptop leak, commute backpack, not color-drop flex. Skip the 2M Stanley-haul who will not talk about a laptop.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

What keeps showing up in this feed

The same wet-sleeve face two commutes. The example I want in my head: someone pulling a wet laptop sleeve out of a backpack.

Laptop-leak rants already have the audience; a live lid that does not sweat a commute is the demo.

Doing this by hand is kind of soul-crushing. Like a color-drop and you will leave the laptop-sleeve people. That is why I automated the scrolling. Scout is $1,500/month for the list.

The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.

Reject list, written down

Write the reject before you scroll: the 2M Stanley-haul who will not talk about a laptop. Also skip anyone whose last dozen posts are collab ads and who has never talked about backpack-sweat, laptop-leak, ‘I am late to the Stanley’, lid-fail.

If they only exist under #stanley, they wanted brands to find them. That is not who is being served to the person who would buy this SKU tonight.

50k floor

I want roughly 50k average views because the economics will not work otherwise. Stanley-haul accounts quote drop rates. $700 a post for 1k views is a money sink.

If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.

Where JumpTrend sits

Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.

Money page: jumptrend.co/for/insulated-bottles.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for insulated bottles