How to launch an insulated bottle influencer campaign

I launch an insulated bottle influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 20-34, already bounced off a bottle that sweated a backpack and a Stanley they feel late to, watches ‘this bottle sweated my laptop’ and backpack-leak videos after a commute. It kept ice and it still ruined a sleeve. They already tried a bottle that sweated a backpack, a Stanley they feel late to, and a cheap lid that leaked.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/insulated-bottles. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would buy this SKU. It kept ice and it still ruined a sleeve. What they watch: backpack-sweat, laptop-leak, ‘I am late to the Stanley’, lid-fail. Adjacent: laptop leak, commute backpack, not color-drop flex. Reject: the 2M Stanley-haul who will not talk about a laptop. Do not ask for a color collection. Ask them to commute with a laptop.

Steal the shape at jumptrend.co/brief. A live bottle and lid in stock. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a live 32oz in two colors, or a lid style that is actually in stock. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone pulling a wet laptop sleeve out of a backpack. Signal: the same wet-sleeve face two commutes.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a color-drop and you will leave the laptop-sleeve people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small commute-vlog bio. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a live 32oz in two colors, or a lid style that is actually in stock does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Stanley-haul accounts quote drop rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure Shop or site codes on a live color/lid separately. Views are not UA. Unique codes, not a color-flex.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. The bottle in a real backpack next to a laptop. Fill it, put it next to a laptop in a bag, commute, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.