How to write an insulated bottle creator brief

An insulated bottle creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 20-34, already bounced off a bottle that sweated a backpack and a Stanley they feel late to, watches ‘this bottle sweated my laptop’ and backpack-leak videos after a commute.

Problem in their mouth: It kept ice and it still ruined a sleeve.

Already tried: a bottle that sweated a backpack, a Stanley they feel late to, and a cheap lid that leaked.

Watch: backpack-sweat, laptop-leak, ‘I am late to the Stanley’, lid-fail.

Reject: the 2M Stanley-haul who will not talk about a laptop.

Adjacent: laptop leak, commute backpack, not color-drop flex.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live 32oz in two colors, or a lid style that is actually in stock. A live bottle and lid in stock.

CTA: Fill it, put it next to a laptop in a bag, commute, drop the code.

Forbid: Do not ask for a color collection. Ask them to commute with a laptop. No medical claims. No fake “not sponsored” energy when you paid them.

The bottle in a real backpack next to a laptop. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #stanley. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone pulling a wet laptop sleeve out of a backpack.

Laptop-leak rants already have the audience; a live lid that does not sweat a commute is the demo.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for insulated bottles