Niche
How to find insulated bottles Instagram creators
I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.
The person: US English, 20-34, already bounced off a bottle that sweated a backpack and a Stanley they feel late to, watches ‘this bottle sweated my laptop’ and backpack-leak videos after a commute. They watch backpack-sweat, laptop-leak, ‘I am late to the Stanley’, lid-fail. They already tried a bottle that sweated a backpack, a Stanley they feel late to, and a cheap lid that leaked. Skip the 2M Stanley-haul who will not talk about a laptop.
Instagram is color stills; TikTok after a commute is the wet sleeve. Email the sleeve.
What I actually do on Instagram
Fresh account. Real phones. I try to put myself in the shoes of the person who would buy this SKU. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
Example I want to see: someone pulling a wet laptop sleeve out of a backpack. Signal: the same wet-sleeve face two commutes.
I prefer email. The contact is usually in a small commute-vlog bio. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.
Reels vs FYP
TikTok’s For You is a night session for backpack-sweat, laptop-leak, ‘I am late to the Stanley’, lid-fail. Instagram still has a grid, a bio, and a Shop sticker. Instagram is color stills; TikTok after a commute is the wet sleeve. Email the sleeve.
Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Like a color-drop and you will leave the laptop-sleeve people. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.
The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/insulated-bottles.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for insulated bottles