Niche
What insulated bottles creators charge
I do not have a rate card for insulated bottles and I will not invent one. What I have is a filter and a deal shape.
The filter: roughly 50k average views. Below that they quote $700 a post for 1k views. That’s a money sink. Stanley-haul accounts quote drop rates.
The deal shape: pay $X for N posts with a Minimum View Guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those so you hit your CPM. Creator compensation is extra on every JumpTrend plan. Scout is $1,500. Outreach is $2,500. Dealmaker is $5,000. Those numbers are for matching, contacting, and paper. Talent is a separate invoice you approve.
Why email is where the money-sink happens
I prefer email. The contact is usually in a small commute-vlog bio. Don’t start the deal over email. Ask for the phone number. If they won’t, move on. Talking deal over email is how you get the first number. On a call I can explain a floor of views. Over email you just get “$700 a post.”
Laptop-leak rants already have the audience; a live lid that does not sweat a commute is the demo.
What not to pay for
A rainbow of bottles that never leave a desk. Do not ask for a color collection. Ask them to commute with a laptop. Skip the 2M Stanley-haul who will not talk about a laptop.
The tag is color-drop hauls.
What I actually measure
Unique codes, not a color-flex. Shop or site codes on a live color/lid. No download guarantee. No demo.
If they think the offer is too low, keep the same CPM and just up the numbers. Increasing your CPM should almost never be an option if it makes the product unprofitable. Move on. If you do this right, ie at scale, you will have many other creators to choose from.
Money page: jumptrend.co/for/insulated-bottles.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for insulated bottles