How to write a lifting log app creator brief

A lifting log app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 22-34, already bounced off Strong’s subscription nag and a notes-app graveyard of PRs, watches ‘I forgot what I hit last week’ and commercial-gym-crowding videos between sets.

Problem in their mouth: The rack opened up and I was still looking for last Thursday’s set.

Already tried: Strong until the paywall, Hevy they opened for a week, and the iOS Notes graveyard.

Watch: forgotten last-week numbers, commercial-gym crowding, ‘Strong wants $30 a year for a spreadsheet’, beginner-plate-math.

Reject: the enhanced 5am gym influencer whose stack is a storefront.

Adjacent: commercial gym at 6pm, plate math, not bodybuilding stage prep.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a plate calculator plus last-time’s numbers, or a log that does not look like Instagram. A live listing whose first screenshot is the last session, not a social feed.

CTA: Open last week’s squat, add this set, lock the phone, lift.

Forbid: Do not ask for a transformation. Ask them to log a working set and show last week’s number. No medical claims. No fake “not sponsored” energy when you paid them.

A working log they can use on tonight’s session without an account wall mid-set. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #gymapp. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone standing at the bar, scrolling Notes, and losing the rack.

Between-set rants already have the audience; last-time’s numbers on one screen is the thing they reach for when the rack is free.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for lifting log apps