How to launch a lip gloss influencer campaign

I launch a lip gloss influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 18-28, already bounced off a sticky drugstore gloss and a hyped shade that sold out before they got paid, watches ‘this gloss is sticky’ and bathroom-mirror-shade videos after school or a shift. It looked wet in the video and it is glue on my mouth. They already tried a sticky drugstore gloss, a hyped shade that sold out, and a balm they wish was glossier.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/lip-gloss. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would buy this SKU. It looked wet in the video and it is glue on my mouth. What they watch: sticky-gloss, sold-out-shade, bathroom-mirror swatches, ‘I bought the hyped one and it is glue’. Adjacent: bathroom swatches, sticky-hate, not full glam tutorials. Reject: the 3M GRWM who will bury the gloss in 40 other PR items. Do not ask for a 40-item GRWM. Ask them to wear the live shade to a shift.

Steal the shape at jumptrend.co/brief. A live product in three shades that are in stock, not a fake storefront. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a $14 gloss in three live shades, or a restock of the shade that actually sells. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone pressing lips together and showing a string of gloss. Signal: the same sticky-string face two bathroom nights.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a full glam and you will leave the sticky-rant. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small swatch-account bio, not a PR house. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a $14 gloss in three live shades, or a restock of the shade that actually sells does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. GRWM accounts quote beauty-haul rates on a $14 SKU. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure TikTok Shop or site codes on a live shade separately. Views are not UA. Unique codes or Shop sales, not a swatch with no checkout.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. The gloss on a real mouth, shade name that matches the PDP. Wear the in-stock shade, show the sticky test, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.