How to write a lip gloss creator brief

A lip gloss creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 18-28, already bounced off a sticky drugstore gloss and a hyped shade that sold out before they got paid, watches ‘this gloss is sticky’ and bathroom-mirror-shade videos after school or a shift.

Problem in their mouth: It looked wet in the video and it is glue on my mouth.

Already tried: a sticky drugstore gloss, a hyped shade that sold out, and a balm they wish was glossier.

Watch: sticky-gloss, sold-out-shade, bathroom-mirror swatches, ‘I bought the hyped one and it is glue’.

Reject: the 3M GRWM who will bury the gloss in 40 other PR items.

Adjacent: bathroom swatches, sticky-hate, not full glam tutorials.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a $14 gloss in three live shades, or a restock of the shade that actually sells. A live product in three shades that are in stock, not a fake storefront.

CTA: Wear the in-stock shade, show the sticky test, drop the code.

Forbid: Do not ask for a 40-item GRWM. Ask them to wear the live shade to a shift. No medical claims. No fake “not sponsored” energy when you paid them.

The gloss on a real mouth, shade name that matches the PDP. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #lipgloss. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone pressing lips together and showing a string of gloss.

Sticky-gloss rants already have the audience; a live $14 shade they can actually check out is the only SKU worth briefing.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for lip gloss