How to find lip gloss Instagram creators

I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.

The person: US English, 18-28, already bounced off a sticky drugstore gloss and a hyped shade that sold out before they got paid, watches ‘this gloss is sticky’ and bathroom-mirror-shade videos after school or a shift. They watch sticky-gloss, sold-out-shade, bathroom-mirror swatches, ‘I bought the hyped one and it is glue’. They already tried a sticky drugstore gloss, a hyped shade that sold out, and a balm they wish was glossier. Skip the 3M GRWM who will bury the gloss in 40 other PR items.

Instagram gloss is still a grid of PR; TikTok at the mirror is the sticky rant. Email the rant. Reels bios often hide under a 40-brand Linktree.

What I actually do on Instagram

Fresh account. Real phones. I try to put myself in the shoes of the person who would buy this SKU. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Example I want to see: someone pressing lips together and showing a string of gloss. Signal: the same sticky-string face two bathroom nights.

I prefer email. The contact is usually in a small swatch-account bio, not a PR house. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.

Reels vs FYP

TikTok’s For You is a night session for sticky-gloss, sold-out-shade, bathroom-mirror swatches, ‘I bought the hyped one and it is glue’. Instagram still has a grid, a bio, and a Shop sticker. Instagram gloss is still a grid of PR; TikTok at the mirror is the sticky rant. Email the rant. Reels bios often hide under a 40-brand Linktree.

Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.

Like a full glam and you will leave the sticky-rant. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.

The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/lip-gloss.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for lip gloss