Niche
Lip gloss vs a hashtag list
A hashtag list for lip gloss is a vocabulary tool. It is not a roster. I still scroll as the person who would buy this SKU on a fresh account.
People tag #lipgloss when they want brands to find them. That is a real behavior. It is also why the list looks public. Another shop emailed a version of it last Tuesday.
The person: US English, 18-28, already bounced off a sticky drugstore gloss and a hyped shade that sold out before they got paid, watches ‘this gloss is sticky’ and bathroom-mirror-shade videos after school or a shift. They watch sticky-gloss, sold-out-shade, bathroom-mirror swatches, ‘I bought the hyped one and it is glue’. Example: someone pressing lips together and showing a string of gloss. The same sticky-string face two bathroom nights.
How I actually use a tag, then ignore it
Hashtag search is cheap and fast. You will learn the words. You will also meet the 3M GRWM who will bury the gloss in 40 other PR items, because that is who buys the tag.
Then I switch to the feed. Fresh account. Real phones. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average views. Below that, $700 a post for 1k views is a money sink.
Like a full glam and you will leave the sticky-rant. Scout is $1,500/month because some founders will still want the list without becoming a hashtag intern.
When a hashtag is enough
If you are learning that bathroom swatches, sticky-hate, not full glam tutorials is next to sticky-gloss, sold-out-shade, bathroom-mirror swatches, ‘I bought the hyped one and it is glue’, a tag is enough. If you are about to spend talent money, it is not.
The catalog is GRWM talent who will add you as item 37.
I wrote the method at How we find creators by scrolling a real TikTok avatar. Money page: jumptrend.co/for/lip-gloss.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for lip gloss