First LSAT prep apps campaign checklist

A first LSAT prep apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a timed drill, not a score banner actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 22-28, already bounced off a $1,200 LSAT course they cannot start and a PDF they print at 11pm, watches ‘the course is a second tuition’ and library-logic-games videos the night before a PT.
Write the problem in their mouth: The prep is a second tuition and I still need to drill games at 11pm.
Write what they already quit: a $1,200 course they cannot start, a PDF they print at 11pm, and Khan they outgrew for games.
Write what they watch: course-is-tuition, 11pm-PDF, library-logic-games, ‘I cannot afford 7Sage this month’.
Write the reject: the admissions-coach selling a $3k package.
Write adjacent so the phone does not smear: 11pm library, tuition-priced courses, not admissions flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone highlighting a PDF in a library because the course login is a bill. Signal: the same 11pm-PDF face two PT nights.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #lsat as a roster method.
Email. The contact is usually in a small PT-vlog bio, not a coaching checkout. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Admissions coaches quote package prices.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A timed section they can run in a library tonight.
Tell them what to film: run one timed section in a library, drop the code. No outcomes. Do not ask them to claim a score. Ask them to run one timed section.
Give each creator their own code. Unique App Store codes, not a fake score jump.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a T14 flex and you will leave the 11pm-PDF people. No demo. No download guarantee. You approve every creator and every rate.

Course-is-tuition rants already have the audience; a timed section they can run tonight is the product. No score-guarantee claims.

First LSAT prep apps campaign checklist

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