How to launch a LSAT prep app influencer campaign

I launch a LSAT prep app influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 22-28, already bounced off a $1,200 LSAT course they cannot start and a PDF they print at 11pm, watches ‘the course is a second tuition’ and library-logic-games videos the night before a PT. The prep is a second tuition and I still need to drill games at 11pm. They already tried a $1,200 course they cannot start, a PDF they print at 11pm, and Khan they outgrew for games.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/lsat-prep. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. The prep is a second tuition and I still need to drill games at 11pm. What they watch: course-is-tuition, 11pm-PDF, library-logic-games, ‘I cannot afford 7Sage this month’. Adjacent: 11pm library, tuition-priced courses, not admissions flex. Reject: the admissions-coach selling a $3k package. Do not ask them to claim a score. Ask them to run one timed section.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is a timed drill, not a score banner. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a logic-games drill that is not a $1,200 course, or a timed section a night student can run. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone highlighting a PDF in a library because the course login is a bill. Signal: the same 11pm-PDF face two PT nights.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a T14 flex and you will leave the 11pm-PDF people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small PT-vlog bio, not a coaching checkout. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a logic-games drill that is not a $1,200 course, or a timed section a night student can run does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Admissions coaches quote package prices. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a fake score jump.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A timed section they can run in a library tonight. Run one timed section in a library, drop the code. No outcomes.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.