How to write a LSAT prep app creator brief

A LSAT prep app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 22-28, already bounced off a $1,200 LSAT course they cannot start and a PDF they print at 11pm, watches ‘the course is a second tuition’ and library-logic-games videos the night before a PT.

Problem in their mouth: The prep is a second tuition and I still need to drill games at 11pm.

Already tried: a $1,200 course they cannot start, a PDF they print at 11pm, and Khan they outgrew for games.

Watch: course-is-tuition, 11pm-PDF, library-logic-games, ‘I cannot afford 7Sage this month’.

Reject: the admissions-coach selling a $3k package.

Adjacent: 11pm library, tuition-priced courses, not admissions flex.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a logic-games drill that is not a $1,200 course, or a timed section a night student can run. A live listing whose first screenshot is a timed drill, not a score banner.

CTA: Run one timed section in a library, drop the code. No outcomes.

Forbid: Do not ask them to claim a score. Ask them to run one timed section. No medical claims. No fake “not sponsored” energy when you paid them.

A timed section they can run in a library tonight. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #lsat. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone highlighting a PDF in a library because the course login is a bill.

Course-is-tuition rants already have the audience; a timed section they can run tonight is the product. No score-guarantee claims.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for LSAT prep apps