First MagSafe wallets campaign checklist

A first MagSafe wallets campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live wallet in stock, real MagSafe fit named on the page actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 22-34, already bounced off a cheap magnet that dropped cards in a checkout line and a leather folio they hated in a pocket, watches ‘my MagSafe wallet dropped my cards’ and checkout-line-panic videos after a store run.
Write the problem in their mouth: It stayed on the fridge magnet test and it still dumped my cards at the belt.
Write what they already quit: a cheap magnet that dropped cards, a leather folio they hated in a pocket, and Apple’s wallet they would not pay for.
Write what they watch: dropped-cards, checkout-line-panic, cheap-magnet, pocket-bulk.
Write the reject: the tech-unboxer whose whole grid is every MagSafe SKU this week.
Write adjacent so the phone does not smear: checkout panic, dropped cards, not tech-haul.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone picking up cards off a grocery belt. Signal: the same checkout-dump face two store runs.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #magsafe as a roster method.
Email. The contact is usually in a small everyday-carry bio, not a gadget roundup Linktree. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Tech-unboxers quote gadget-haul rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
The wallet on a real phone at a real checkout.
Tell them what to film: stick it, go pay for something, show the cards still there, drop the code. Do not ask for an 8-wallet roundup. Ask them to walk to a store and pay.
Give each creator their own code. Unique codes, not a fridge-magnet test that is not a pocket.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a tech-haul and you will bury the SKU. No demo. No download guarantee. You approve every creator and every rate.

Dropped-card rants already have the audience; a live color that stays on is the demo.

First MagSafe wallets campaign checklist

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