Niche
How to find MagSafe wallets TikTok creators
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for MagSafe wallets creators. I try to put myself in the shoes of the person who would buy this SKU: US English, 22-34, already bounced off a cheap magnet that dropped cards in a checkout line and a leather folio they hated in a pocket, watches ‘my MagSafe wallet dropped my cards’ and checkout-line-panic videos after a store run. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.
I do not open #magsafe and call the spreadsheet research.
They watch dropped-cards, checkout-line-panic, cheap-magnet, pocket-bulk. They already tried a cheap magnet that dropped cards, a leather folio they hated in a pocket, and Apple’s wallet they would not pay for. Adjacent is checkout panic, dropped cards, not tech-haul. Skip the tech-unboxer whose whole grid is every MagSafe SKU this week.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
What keeps showing up in this feed
The same checkout-dump face two store runs. The example I want in my head: someone picking up cards off a grocery belt.
Dropped-card rants already have the audience; a live color that stays on is the demo.
Doing this by hand is kind of soul-crushing. Like a tech-haul and you will bury the SKU. That is why I automated the scrolling. Scout is $1,500/month for the list.
The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.
Reject list, written down
Write the reject before you scroll: the tech-unboxer whose whole grid is every MagSafe SKU this week. Also skip anyone whose last dozen posts are collab ads and who has never talked about dropped-cards, checkout-line-panic, cheap-magnet, pocket-bulk.
If they only exist under #magsafe, they wanted brands to find them. That is not who is being served to the person who would buy this SKU tonight.
50k floor
I want roughly 50k average views because the economics will not work otherwise. Tech-unboxers quote gadget-haul rates. $700 a post for 1k views is a money sink.
If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.
Where JumpTrend sits
Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.
Money page: jumptrend.co/for/magsafe-wallets.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for MagSafe wallets